Yellow Wall to the Digital Pitch: “FIFA Rivals” Announces Partnership with Borussia Dortmund

In a landmark move for the competitive mobile gaming space, FIFA Rivals, the fast-paced football title from FIFA and Mythical Games, has announced its first official club partnership with the German football giant, Borussia Dortmund. This multi-year agreement, which was unveiled on August 18, 2025, brings the iconic black and yellow of BVB directly into the game. This collaboration is a strategic masterstroke, as it not only adds a wealth of new in-game content but also creates a unique bridge between the digital and real worlds, offering a variety of fan engagement opportunities. This partnership is a key part of the game’s global expansion strategy, designed to boost key metrics like DAU (Daily Active Users) and increase user acquisition in the highly-coveted European football market.

The decision to partner with Borussia Dortmund is a clear signal of FIFA Rivals’ ambition. As a club with a passionate global fanbase and a forward-thinking approach to fan engagement, BVB is the perfect partner for a game that aims to blur the lines between virtual and real-world fandom. The collaboration is not just about adding new digital assets; it’s about creating a holistic, engaging experience that will resonate with both die-hard football fans and mobile gamers. As a free-to-play title with a focus on collectible digital assets, the new content provides a powerful incentive for players to engage with the game’s mechanics, which in turn drives new revenue and ensures a high LTV (Lifetime Value) from dedicated players.

A Digital Squad: The Dortmund Content Drop

The partnership brings a variety of new, official Borussia Dortmund content to the game. Players can now collect and field digital cards of real-life BVB stars from the 2025/26 squad, including top players like Serhou Guirassy, Karim Adeyemi, and Nico Schlotterbeck. These digital cards come in different rarity levels, each with its own unique stats and upgrade potential. In addition to the players, the update also adds official Dortmund kits and team emblems, allowing players to customize their squads with the authentic look and feel of the club. Some of these emblems even offer in-game stat boosts, providing a tactical advantage for players who invest in the new content.

To celebrate the launch of the partnership, FIFA Rivals is hosting a special “Black & Yellow Week” event, which runs from August 18 to August 24. During this event, all players—both new and returning—can log in daily to receive a free BVB player card pack. This is a powerful marketing tool, as it provides a low-barrier-to-entry reason for players to jump in and experience the new content firsthand. The event also offers a variety of giveaways and contests, including a chance for German fans to win real-world match tickets to an upcoming Borussia Dortmund game, a fantastic example of a digital-to-physical fan engagement strategy.

• Licensed Players: The partnership introduces official player cards for top Borussia Dortmund stars, including Serhou Guirassy and Karim Adeyemi.
• Customization Options: Players can collect official BVB kits and emblems to customize their in-game teams.
• Free Giveaways: The “Black & Yellow Week” event offers daily rewards, including free player cards, to all players.

This partnership is a significant step forward for FIFA Rivals as it looks to establish itself as a leader in the football gaming market. The collaboration is designed to be a multi-year deal, and both parties have stated that players can expect a steady stream of BVB-themed content, events, and community activations throughout the 2025/26 season and beyond. The partnership also hints at a future where mobile games can serve as a direct bridge to real-world fan engagement, offering a new way for clubs to connect with their global supporters.

In conclusion, the FIFA Rivals and Borussia Dortmund partnership is a major win for both the game and the club. It’s a bold and strategic move that is likely to attract a new wave of players and breathe new life into the game for its dedicated fanbase. By focusing on authentic content, rewarding events, and innovative fan engagement, the collaboration sets a new standard for what a mobile sports game can be. For fans of football, and particularly for the loyal supporters of Borussia Dortmund, this is a perfect reason to jump into the digital world of FIFA Rivals and build the ultimate squad.